The purpose of the project was to analyze plausible future operating environments and their implications to Orion and its strategy via scenario work as well as integrate scenario and foresight work into Orion’s new agile and continuous strategy process.

Objectives

Orion wanted to analyze possible future operating environments and their implications to Orion and its strategy via scenario work to ensure Orion’s success in different futures. Orion also wanted to integrate scenario work and continuous foresight into their new agile and continuous strategy process. Moreover, the goal was to create a future-oriented framework which enables the monitoring of the operating environment from a strategic perspective and tie monitoring to strategic decision-making and continuous strategizing.

What was done?

Four scenarios were created using Capful’s proprietary Scenario Builder™ on Orion’s future operating environments, describing the most relevant plausible developments and phenomena for Orion. These scenarios were described qualitatively as written stories, scenario illustrations, easy-to-digest visualizations, and numeric quantifications.

The implications of the scenarios were analyzed in detail, including scenario specific opportunities, risks and strategic options at Group and business division levels. Additionally, strategic assumptions on the development of the external business environment were formulated as the basis for continuous strategizing.

An analysis on needed foresight and strategizing capabilities was also conducted by applying Capful’s capability analysis frame, and key development areas were identified. This serves to support Orion’s transition towards continuous strategizing based on foresight.

What was achieved?

As a result of the project, Orion gained formulated descriptions of plausible scenarios regarding their external future operating environment as well as a structure to integrate foresight into an agile and continuous strategy process, which is more responsive to changes in the external environment. The project strengthened the organizational competencies for future-oriented monitoring of the external environment.

“It was a pleasure working with Capful throughout the entire project. The scenarios and their implications are logical and highly useful for us as we continue our ambitious path of growth. The project has also helped us in transitioning to a strategy process that is more dynamic, systematic, and less time-consuming.”

– Virve Laitinen, Senior Vice President, Corporate Strategy and Program Management, Orion Oyj

Interested to learn more?
Let’s get in touch

Shiyu Miao
Senior Consultant
+358 44 552 4477
shiyu.miao@capful.fi