Scenarios shine a light on possible futures to support strategic decision-making. An open and uncertain future cannot be covered by a single forecast or decision-making model. Scenario work helps recognise and understand alternative developments in the operating environment, identify future opportunities and prepare for alternative futures. Scenarios also offer an effective communications tool for building thought leadership. 

Capful is a frontrunner in scenario work in Finland. We have carried out more than 150 scenario projects in various industries. With us, scenario work is both systematic and creative: We carry out an in-depth analysis of the future operating environment from various perspectives and create scenarios for alternative futures, utilising our own algorithm-based Scenario BuilderTM. Scenario work combines rigorous analysis with engaging storytelling. We distil the alternative scenarios into logical and thought-provoking stories of the future – what will the possible futures look like and what are the paths that lead to them? Capful’s experts always work in close collaboration with clients, helping them make the most of the opportunities presented by the rapidly evolving operating environment. 

BENEFITS OF SCENARIO WORK

Helps deal with uncertainties that are an inevitable part of any business environment

Helps identify new business opportunities in a fast-changing operating environment

Improves capacity for change, strategic flexibility and ability to thrive in future competition

Challenges conventional wisdom and uniformity of thought and expands established ways of thinking 

Helps renew strategic thinking and deal with conflicting views 

Creates a shared understanding and vision of the future via shared stories

WHAT CAN SCENARIOS BE USED FOR?

As a starting point for strategy work and as a platform for strategic choices

As a tool for navigating disruptions and crises in the operating environment

As a tool for external communications and building thought leadership

For anticipating changes in customer needs and values

For identifying trends in the competitive environment and competitors’ actions

As a tool for developing new innovations, new offerings and new business

For assessing and reporting environmental and other risks (e.g. TCFD scenarios)

As a tool for creating and communicating a shared vision

As a basis for continuous monitoring of the operating environment

  • As a starting point for strategy work and as a platform for strategic choices

  • As a tool for navigating disruptions and crises in the operating environment

  • As a tool for external communications and building thought leadership

  • For anticipating changes in customer needs and values

  • For identifying trends in the competitive environment and competitors’ actions

  • As a tool for developing new innovations, new offerings and new business

  • For assessing and reporting environmental and other risks (e.g. TCFD scenarios)

  • As a tool for creating and communicating a shared vision

  • As a basis for continuous monitoring of the operating environment

Reference case
Collaborating with Shell - The digitalisation of society scenarios sketch
Capful's intuitive scenario tool
Scenario BuilderTM
VISIT THE FUTURE BEFORE IT’S TOO LATE
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