Founded in 1878, Olvi is one of Finland’s leading multi-beverage companies with a mission to proudly provide moments of enjoyment to consumers through their diverse and high-quality products. With headquarters in Iisalmi, Finland, they maintain a strong international presence through subsidiaries across the Nordics and Baltics, including operations in Denmark, Estonia, Latvia, Lithuania, and Belarus. Olvi’s commitment to quality, local preferences, and sustainable practices has established them as a trusted regional player in an increasingly competitive global market.

Objectives and client need 

As a part of efforts to future-prepare its business and ensure the company’s long-term success, Olvi wanted to understand the potential changes and alternative developments of the European beverage industry well beyond its current strategy period. The goal was to build a vision on what kind of player Olvi will be in 2040, and set an ambitious long-term target for developing the company. 

Olvi chose Capful to be its partner in this visionary scenario work because of Capful’s strong experience of using foresight to help clients to make the most of future opportunities and supporting them in visionary, future-oriented decision-making. 

To help achieve Olvi’s goals, three scenarios on the development of the European beverage industry were created until the year 2040 using Capful’s proprietary Scenario Builder™.

What was done 

The implications of the scenarios were analyzed in detail, including scenario specific opportunities, risks and required strategic actions.  Each scenario explored the conditions for securing a winning position and the value it might generate for Olvi. 

Additionally, assumptions on the development of the European beverage industry were formulated until 2040. Based on these assumptions and the deepened understanding gained through scenario work, a visionary and ambitious description of Olvi’s business in 2040 was created. 

Outcomes and value delivered 

The project created value by identifying specific business opportunities that might emerge in different scenarios as well as strategic actions that support Olvi’s success in all potential scenarios. The project also resulted in a shared view on the assumed future development directions in the European beverage industry, providing a solid foundation for visionary decision-making and long-term planning. Finally, the business model of Olvi in 2040 was created, helping to ensure that Olvi will continue its path of strong, profitable and sustainable growth and increasing value creation for all its stakeholders. 

“The cooperation with Capful went smoothly throughout the project. The scenarios, their implications, and the description of Olvi’s visionary business model in 2040 helped us to understand what alternative futures the European beverage industry could have, giving us valuable insights on strategic actions to support our long-term growth and success.“ 

– Patrik Lundell, CEO, Olvi Oyj

Interested to learn more?
Let’s get in touch!

Shiyu Miao
Senior Consultant
+358 44 552 4477
shiyu.miao@capful.fi

Saatat olla kiinnostunut muistakin referensseistämme, kuten Osuuskauppa KPO:n skenaario- ja strategiaprojekteista, Hankkijan tulevaisuuslähtöisestä strategiasta, tai Halpahallin strategiaprojektista.

Artikkelikuvan lähde: Olvin materiaalipankki