Industry disruptions, technological leaps, emergence of new markets, changes in consumer attitudes and behaviour, and rare and extreme events, such as the coronavirus pandemic, create new opportunities for discontinuous and radical innovations. Foresight helps chart the future operating environment and the innovation opportunities it provides.
Innovation inevitably involves a certain level of uncertainty and risk. On the other hand, uncertainty related to the development of markets, technologies and industries fuels service, product and business model innovations. Foresight supports innovation by helping identify both emerging opportunities and risks and by broadening decision-makers’ perspective. Foresight is not only about analysing the future but also contributes to building the future. Capful uses a wide range of foresight tools, from scenarios to technology roadmaps.